Several brands will trial new products on first-of-its-kind
shopping platform Loop™
LONDON & ROTTERDAM, Netherlands & NEW YORK & PARIS–(BUSINESS WIRE)–Unilever today unveiled reusable packaging innovations across nine of
its brands, including four new product formats. The new products will be
trialled on Loop™, a global, first-of-its-kind, waste-free shopping
system announced today.
Bringing together a coalition of consumer goods companies, along with
international recycling leader TerraCycle, Loop™ is an innovative new
business model for premium durable packaging which is delivered directly
to the consumer, returned and refilled. The platform also offers the
opportunity to work with others at scale to test reuse models and shift
consumer behavior, which will help make circular packaging systems
Premium skincare brand REN Clean Skincare, Hellmann’s, Love Beauty and
Planet, Love Home and Planet and Seventh Generation will trial new
reusable packaging made from aluminum and glass.
Three Unilever brands will also be the first to test new formats within
the Loop™ system. World leading deodorant brands Dove, Degree and AXE,
together reaching over one billion people globally every year, will test
a premium, refillable deodorant stick called minim™. Made from stainless
steel, the design is minimal, compact and sustainable, offering a new
consumer experience without any unnecessary materials. Dependent on
usage, the product will last on average one month, with the packaging
designed to last at least 100 cycles. This means that each pack is
expected to last about eight years, with the potential to save up to 100
packs from being thrown away.
Unilever’s participation in Loop™ complements its existing efforts to
create a plastic system that works and a packaging system that is truly
circular by design. In 2017, Unilever committed to all of its plastic
packaging being reusable, recyclable or compostable by 2025. Good
progress has been made against these targets, with absolute packaging
volumes flat since 2010, despite the business growing significantly over
this period. However, Unilever is determined to further reduce its use
of single-use plastics.
Alan Jope, CEO of Unilever said: “We want to put an end to the current
“take-make-dispose” culture and are committed to taking big steps
towards designing our products for re-use. We’re proud to be a founding
partner of Loop, which will deliver our much-loved brands in packaging
which is truly circular by design.”
About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty & Personal
Care, Home Care, and Foods & Refreshment products with sales in over 190
countries and reaching 2.5 billion consumers a day. In the United States
and Canada, the portfolio includes brand icons such as: Axe, Ben &
Jerry’s, Breyers, Degree, Dollar Shave Club, Dove, Hellmann’s, Klondike,
Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus,
Noxzema, Pond’s, Popsicle, Pure Leaf, Q-tips, Seventh Generation,
Simple, Sir Kensington’s, St. Ives, Suave, Talenti Gelato & Sorbetto,
TAZO, TIGI, TRESemmé and Vaseline. All of the preceding brand names are
trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 9,000 people across North America –
generating more than $10 billion in sales in 2017.
Unilever’s Sustainable Living Plan underpins the company’s strategy
and commits to:
- Helping more than a billion people take action to improve their health
and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs
and reducing risks. Globally, the company’s sustainable living brands
are grew 46% faster than the rest of the business and delivered more
than 70% of the company’s growth in 2017.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on Unilever Canada and its brands visit: www.unilever.ca
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