Albert Heijn photoshops pay demand out of Leiden store photo

An Albert Heijn supermarket in Leiden has come under fire for photoshopping a photograph of the outside of the store – to remove reference to calls for a pay rise.

The store placed the photograph of several workers standing next to large chalk letters stating ‘shelf stackers, we could not do it without you’, as a way of generating public support. But chalked words ‘minimum wage €14’ had been photo-shopped away.

The branch has now removed the photo from social media. ‘The support was heartening, but removing part of the text was unwise, the shop realizes that now,’ a spokesman for Albert Heijn.

The pay demand is part of a campaign by the FNV trade union federation to win a structural increase in the minimum wage.

National statistics agency CBS said last month that supermarket sales in the second week of March were up 35% on the same period in 2019.

The current minimum wage in the Netherlands is €10.60 an hour for people aged 21 and older – or €76.32 a day. A 16-year-old earns €3.66 an hour or €26.33 per day.

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