The Dutch tourist and convention board has sounded the alarm about government plans to cut spending on promoting the Netherlands as a destination.
Some 55% of the cost of promoting the country comes from the treasury, the rest from the tourist and congress sector.
‘It is utopia to think the sector can make up the difference,’ director Jos Vranken told news agency ANP. Most tourism-related companies are small firms and don’t have the export clout, he said.
The government plans to cut spending on promotion by €11m a year. The cut could ‘cost us two millions tourists and €800m a year,’ Vranken said.