Minister wants family-friendly label for firms

Family-friendly companies and organisations are to be given a quality label under a scheme to be announced by family minister Andrè Rouvoet later on Monday, reports the Telegraaf.

The minister wants flexible working hours to become normal practice so that parents can combine work and family life.
‘A quality label can contribute to a further change in culture,’ Rouvoet is quote as saying by the paper. He will leave it to employers, workers and sector organisations to develop a quality label but will make €100,000 available for the scheme in 2010.
According to research by the ministry, employers believe that investment in family-friendly measures is worthwhile. ‘Such measures lead to less stress… and less absenteeism. Employers get motivated workers in return,’ according to Rouvoet in the Telegraaf.

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