Reed Business to boost online income

Reed Business Information wants to boost the total share of turnover earned from internet and online activities to 50% within two to three years, the Financieele Dagblad reports on Tuesday.

The paper bases its claims on an internal document, which does not say what current earnings from internet are.
A spokesman for the RBI’s parent company Reed Elsevier, declined to comment on the report but a source has confirmed the target was circulated to staff on Friday, the paper says.
RBI publishes magazines Elsevier and FEM Business. The company expects 2010 to be as bad as 2009 and describes the recession as ‘the worst in human memory’, the paper says.
Reed Elsevier had put RBI up for sale but withdrew the unit after failing to generate much interest from potential buyers.
In the document, CEO Keith Jones states that the company is to focus on increasing its online activities, particularly paid information services. RBI is to invest in brands, markets and new products with the emphasis on ‘opportunities’, he is quoted as saying.
A special team is also to look at how the long term future of three of its biggest magazines – Elsevier, Variety and New Scientist – can be guaranteed, the paper says.

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