A group of investors, project developers and banks are pumping €18m into a new multi-media tourist attraction in Amsterdam which will be built on the waterfront in Noord.

The This is Holland project will take visitors on a 3D simulated flight over the Netherlands and include a 21-minute trip through the main highlights of Dutch history, the Financieele Dagblad says.

The attraction is being built between the Adam Toren – the former Shell offices – and the Eye film museum. Agreement has been reached with the city council on planning permission for the 24-metre high building, the paper says.

The aim is to have the new attraction up and running in September 2016. According to the Parool, the educational aspects of the project will also make it interesting for Dutch people.

A similar project named the Holland Experience which also took visitors on a virtual flight over the Netherlands closed down in 2006 because it was loss-making. The Holland Experience was located next to the Rembrandt House on the Waterlooplein.