A Dictionary of Dutchness

Drie Dwaze Dagen

Drie Dwaze Dagen (three mad days) is the catchphrase used since 1984 by the Bijenkorf department store for its three- day sale. The chain takes on 2,000 temporary staff to help its 4,000 regular staff cope with the demand from around 1.5 million shoppers. Some 1,600 different items are picked out for stunt prices during the event.