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Publishers pull plug on free newspaper De Pers

Monday 12 March 2012

Publishing groups Wegener and Mountain Media are closing down free newspaper De Pers after five years at the end of this month.

'As a result of rapidly deteriorating conditions in the daily freesheet market, Wegener has been unable to generate advertising revenues in De Pers at anywhere near the level of the fixed annual fee payable to Mountain Media,' a statement from Wegener's owner, Mecom, said.

De Pers was set up by private investor Marcel Boekhoorn at the end of 2006. Three years ago, Boekhoorn’s Mountain Media signed an agreement with Wegener under which Wegener would take over responsibility for advertising in return for a fixed fee.

Wegener is paying Mountain Media €45m in compensation for ending the advertising agreement, the statement said.

© DutchNews.nl



 

Readers' Comments

What a pity! It is the only one of the free papers worth reading. Still, I suspect that Kustaw Bessems won't be unemployed for long...

By William | 12 March 2012 4:33 PM

This will mean a little less papaer garbage on the trains and buses.
I really do not understand why it is so difficult for dutch people to take their low-level free newspapers home and recycle them, or simply dispose of them in a garbage bin!
I am looking forward the end of this waste of resources, free low-level newspapers era.

By joanna | 13 March 2012 7:47 AM

 
 
 
 
 
 
 
 
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