Television advertising set to top €1bn this year

Spending on television advertising rose 10% last year, according to tv marketing centre SPOT.


In total, some €863m was spent advertising on television. This year, the figure is expected to top €1bn.
Trendwatcher Vincent Albers told Nos television news that a common theme in today’s advertising is ‘old-fashioned Dutch cosiness’.

Thank you for donating to DutchNews.nl.

We could not provide the Dutch News service, and keep it free of charge, without the generous support of our readers. Your donations allow us to report on issues you tell us matter, and provide you with a summary of the most important Dutch news each day.

Make a donation