Dutch Rail (NS) has been told to stop advertising its services by claiming that they are on time, the advertising standards authority said on Friday, according to news website nu.nl

A Belgian businessman had complained about an advert targeting business travelers with the pay-off ‘for the person who wants to be on time’. The man said he had regularly had to endure delayed services.
NS argued that 90% of train services do arrive on time and that the slogan should not be taken too literally.
However, the advertising body said that while trains are a reliable form of transport, it was too positive to say they are the most reliable method of getting from A to B.
Both NS and the businessman can appeal against the ruling, nu.nl said.