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McDonalds 'misled' customers over meat

Wednesday 18 November 2009

Fast food chain McDonalds misled consumers when it claimed in an advert that the meat used in its hamburgers came from cows which had grazed in the fields, the Dutch advertising authority said in a statement.

'The meat used in Big Macs comes from European cows which are not only kept indoors but can also graze happily outside,' the tv advert said.

However, McDonalds has never made an agreement with its meat suppliers about the living conditions of the cows and so cannot make that guarantee, the commission said. The advert is therefore 'misleading'.

McDonalds has 13 days to appeal against the judgment.

The case was brought by animal rights group Wakker Dier.

© DutchNews.nl


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Readers' comments

Ahhhhhh!!!!!
I thought all these cows I’ve eaten in the past year or so where very happy ones

By Al | November 19, 2009 11:37 AM


Stop going to the "Americanized" food sewers. This is NOT food but fat/sugar laden food substitutes that cause health problems, obesity and death. Best way to get them to stop is STOP GOING THERE!

By Paul Martin | November 19, 2009 12:52 PM


McDonald's is worse than any dutch food ever created. Throw them out of the NL, save yoursekves before your asses are so wide y'all all look like you from KENTUCKY.

By Sid the ugly american | November 19, 2009 1:55 PM


Considering that this type of food so unhealthy is, it amazes me that the government has not yet banned the advertising.

So now we all realize just how much our leaders care about us becoming obese.

We've all heard about the percentage of smoking related deaths per year. How about publishing the percentage of annual deaths related to junk food, well???

Junk food is one of the causes of bad body odor: if you eat garbage, expect to stink.

Where is the gov. health warning - "Geniet, maar eet met mate." ???)

By stevie | November 19, 2009 6:30 PM


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