A pop-up plastics-free organic supermarket opens its doors in Amsterdam on Wednesday with 680 products on offer.

The store is attached to the Jan Pieter Heijestraat store of the Ekoplaza organic supermarket group, which has 74 supermarkets nationwide, and is an initiative of British-based campaign group Plastic Planet.

Ekoplaza hopes the store within a store, known as the Ekoplaza lab, will be a success and that it can roll it out nationwide by the end of this year. The plastics free line includes meat, rice, sauces, dairy products, fruit and vegetables. Products are packed in biodegradable packaging as well as glass.

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‘We know that our customers are sick to death of products laden in layer after layer of thick plastic packaging,’ Ekoplaza chief executive, Erik Does, told the Guardian.

‘Plastic-free aisles are a really innovative way of testing the compostable biomaterials that offer a more environmentally friendly alternative to plastic packaging.’