Dutch cable operator UPC on Friday announced the loss of around 100 jobs in an effort to ‘simplify’ the company.

The company says it has made a considerable investment in new product which is now on the market and that this justifies a cut back, the Telegraaf reports.

Forced redundancies cannot be ruled out, the company said. However, the job losses will not lead to longer waiting times at customer service. ‘Where possible, we will avoid scrapping jobs in direct contact with our customers,’ a spokesman told the paper.

UPC, owned by Liberty Global which is the biggest shareholder in competitor Ziggo, is planning to merge its network with that of Ziggo to provide one large wi-fi network for its customers.