John de Mol’s television production company Endemol is investing up to €30m in developing an international online video arm under the name Endemol Beyond.

Endemol Beyond is working on setting up a network of international and local channels, spread across platforms such as YouTube, Yahoo and MSN.

The new venture will ‘invest in high-end original productions… themed by genres including comedy, entertainment, fashion, film and more,’ the company said in a statement. It will also look to buy third-party programming.