Spending on television advertising down 5.6%

Spending on television advertising fell by 5.6% in the first six months of this year, according to tv ad marketing body Spot.

In total, companies spent €446m on advertising on television in the 2013 first half.

The decline is due to the crisis which led, for example, to fewer car adverts. The only sectors to show a rise in spending were IT, telecom and media, news agency ANP said. Spending on tv advertising fell 5% in 2012.

At the same time, spending on online video advertising rose 30% to €6m in the first half, Spot said.

Both Spot and industry experts expect an improvement in the second half of this year.

The research also showed the Dutch now watch an average of 201 minutes of television a day, up two minutes on a year ago.

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