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Supermarket sales growth lowest since 2005

Thursday 03 January 2013

Supermarket sales rose just 1.1% last year, the lowest growth since 2005, according to retail market research group Gfk.

In total, supermarkets turned over €3.6bn last year.

‘While other retail sectors see sales fall, supermarkets are benefiting from the fact consumers are not quick to economise on food,’ Gfk director Joop Holla told news agency ANP.

© DutchNews.nl


Readers' Comments

According to the World Bank data bank, the population of The Netherlands grew 0.5% in 2011. Unless supermarkets truly diversify and start selling many non food items, how do they expect to continue this upward growth in the two digits selling food to a population that remains more or less constant in figures? Dutch supermarkets are also rather small due to real estate costs, I don't see how much more they will be able to diversify into other products and offerings.

By Gretchen | 3 January 2013 4:07 PM

Gretchen, I'd say by selling more upscale items -- higher quality foods, more pre-prepared meals, etc. If Dutch incomes increase (that's /if/), then households should be willing to spend more on groceries. (Though not /that/ much more. Income elasticity for groceries is less than 1.)

By John | 4 January 2013 4:49 AM

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