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Competition authority blocks crisp bake takeover

Friday 14 December 2012

beschuit.jpg

The Dutch competition authority NMa has halted the takeover of bakery group Bolletje by Continental Bakeries.

‘By blocking the takeover, the NMa is preventing a rise in the price of beschuit,’ the cartel watchdog said in a statement. Beschuit are a typical Dutch crisp bake or rusk, often eaten with aniseed sprinkles to celebrate the birth of a new baby.

The takeover would have created a company with between 70% and 80% of the Dutch crisp bake market.

The companies had suggested selling one of the production lines to a new competitor in order to overcome the NMa’s objections.

‘The NMa has not accepted this proposal because there are insufficient guarantees that a new competitor would emerge and remain active,’ the organisation said.

© DutchNews.nl



 

Readers' Comments

Good for the NMa! Some traditions should not be put into corporate cross hairs, only to be sliced and buttered for CEO's to swallow more easily, while the inevitable job loss leaves only crumbs on employee plates. Everyone should make an honest effort for their own slice of bread, not click a mouse every morning to see how much profit on morsels have added to their accounts.

Innovate, not deteriorate.

By Married a Dutchie 2009 | 14 December 2012 10:20 PM

 
 
 
 
 
 
 
 
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