Competition authority blocks crisp bake takeover
Friday 14 December 2012
The Dutch competition authority NMa has halted the takeover of bakery group Bolletje by Continental Bakeries.
‘By blocking the takeover, the NMa is preventing a rise in the price of beschuit,’ the cartel watchdog said in a statement. Beschuit are a typical Dutch crisp bake or rusk, often eaten with aniseed sprinkles to celebrate the birth of a new baby.
The takeover would have created a company with between 70% and 80% of the Dutch crisp bake market.
The companies had suggested selling one of the production lines to a new competitor in order to overcome the NMa’s objections.
‘The NMa has not accepted this proposal because there are insufficient guarantees that a new competitor would emerge and remain active,’ the organisation said.