Distributing free peppermints to motorists would improve road safety, according to the Dutch mobility institute Kennisinstituut voor Mobiliteitsbeleid.
‘Scents, colours, sounds, pictures and temperatures all affect our behaviour. We are beginning to get to grips with this in tems of traffic and transport and we can benefit from it,’ researchers Jaco Berveling and Harry Derriks told the Telegraaf on Friday.
The smell of peppermint and cinnamon make people more alert, meaning they contribute to faster reaction time and improved memory, the researchers say.
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