The Netherlands' brand is worth $872m
Tuesday 28 August 2012
The Netherlands as a brand has been valued at $872m by US company Brand Finance but has fallen from 12th to 15th place in the rankings.
In addition, the 9% rise in the value of what the company calls BrandNetherlands is the the third lowest of the top 20 countries in the list. Just India (2%) and France (4%) show lower growth in brand value.
'The brand of a country has a direct impact on the wealth of the nation and its ability to compete and grow in the global economy,' the company says. This includes attracting financing, tourists and corporate talent.
The US tops the list, followed by China and Germany. The ranking is based on a combination of a 'wide range of economic, demographic, and political factors', Brand Finance says.
Should we take surveys like this seriously? Have your say using the comment box below.
© DutchNews.nl
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Well, if the political factors play an important role it is not surpriseing that NL dropped. but has anyone got the link to the report? I only found the 2011 report where NL is in 11th place... thanx
By the_expat | 28 August 2012 11:17 AMAn other classic , to create “invisible earnings” for no use , but benefit only to the self believers and creators of an entirely useless concept. Ranking along the countless number of association’s , it employs more personnel .
By Evert ten Houten | 28 August 2012 4:39 PMMade in China is number 2? Trust me, American consumers do not value Made in China highly at all, so you have to wonder who they think they are fooling?
By Ben | 28 August 2012 5:58 PMOK, Ben, but remember - the population of the USA accounts for around 4.5% of the population of the planet. Maybe they are fooling the 95 people in every 100 who are not Americans?
By Nika | 29 August 2012 9:33 AM@Ben, I agree,made in china has always meant "cheap trash" as far as most people I know are concerned.
By Donaugh | 29 August 2012 5:15 PM@Evert ten Houten, I hope you take this in the helpfull way it's intended. Another is one word.
The company quoted in the story is just that - a company who advertises it's own self-importance to get paid to be quoted by news companies.
Ironically its own brand ranking is non existent. Anybody here ever heard of it before...?
As for "Should we take surveys like this seriously?" - the answer is self evidently no. But thanks for encouraging us to comment..
By Edentifier2 | 29 August 2012 10:43 PM