DutchNews.nl - The hype starts here: Ukraine protests at energy firm football advert

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The hype starts here: Ukraine protests at energy firm football advert

Wednesday 25 April 2012

The Ukrainian authorities are angry at a Dutch energy firm advert which focuses on the forthcoming European football championships, according to Dutch media reports on Wednesday.

In the advert, a woman is shocked after looking online at photos of scantily-clad Ukrainian women. The voice over goes on to suggest Dutch women keep their men at home by switching to energy provider Nederlandse Energie Maatschappij, which is offering a free home beer keg system as an incentive.

The NRC quotes Ukrainian media as saying the advert is aimed at discouraging the Dutch from attending the football event this summer. It says Ukraine's ambassador to the Netherlands is to raise the advert with the company.

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Readers' Comments

Oh. And me thinking that the main problem is that the ad is completely sexist...

By Alice | 25 April 2012 9:54 AM

oh good grief! As an ex-pat, I don't think I've ever seen a more football-mad country as Holland so I think this advert will do nothing. To be honest, my family and I had trouble understanding the advert at all till we'd seen it several times and I didn't even register is was Ukranian women involved. Some people just like a moan!

By mazza, nijmegen | 25 April 2012 10:48 AM

This advert is offensive on so many levels, how do companies in the Netherlands get away with it? There will be a "funny" advert on prostitution or child labour next.

By Phil | 25 April 2012 6:39 PM