Amsterdam fashion week ‘escapes the crisis’

The 16th edition of the Amsterdam Fashion Week kicks off on Wednesday and the organisers say the economic crisis is barely noticeable, the Volkskrant reported at the weekend.


New sponsors have come forward for the event and the sale of designer clothing has scarcely been dented by the downturn, the event’s director Bart Maussen told the paper.
Maussen says the ambition is to propel the Amsterdam event from sixth place to fifth place in terms of being the place to promote fashion. The AFW focuses on buyers, the fashion press, small firms and designers, he said.
Designers
This year, designers such as Tony Cohen, Bas Kosters and Sjaak Hullekes are holding shows at the Westergasfabriek in the city’s Westerpark
‘We are not taking the crisis into account at all,’ Cohen is quoted as saying. ‘We are not suddenly using bright colours to cheer people up.
‘But we are developing different lines with different prize structures. Bizarrely enough, the more expensive items sell better than the cheaper ones,’ he said.
More on the event

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