Department store Hema is denying a special offer on its website – a berry clafoutis pie for €0 – was a publicity stunt to celebrate the high-street chain’s 85th birthday.

Hundreds – perhaps thousands – of people ordered the pie as news of the bargain spread via the microblogging service Twitter.
A spokesman for Hema told the Telegraaf the very special offer was accidental and the company had no idea how many pies had been ordered. The ‘mistake’ has since been corrected.