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Little growth for supermarket A brandsThursday 25 February 2010 The sale of supermarket A brands grew just 2.2% last year, according to research quoted by food industry website Distrifood. And once the growth in tobacco revenue is stripped out, branded food good sales rose just 0.8%, the research shows. By contrast supermarket own label products, such as Euroshopper, booked a 7% increase in sales. Top of the list of branded goods is dairy company Campina, followed by Marlboro tobacco products and Douwe Egberts coffee. © DutchNews.nl
The average Dutch will rather go for low price than quality. Hardly news. Furthermore the same person will be uninterested in the concept of choice - contrary to the supposed idea about the national charachter. Dutch supermarkets go for minimal choice as a sales strategy, which I find unfortunate. By Nils | February 25, 2010 10:25 AM Pffft. In many cases you can get sucked into the claims made by marketing and branding, regardless of the quality of the product. Big names, fancy packaging and higher prices sometimes don't mean a thing, but psychologically we think they do. By CW | February 25, 2010 1:52 PM I'm with CW. I'm generally fine with the quality of many of the store brand products. Plus, I don't think this has to do with the Dutch being cheap, but rather with the economic crisis. It shouldn't be a surprise that people are being thriftier than usual. By MC | February 25, 2010 2:20 PM
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Whatever happened to mis-shaped fruits and vegetables coming in the super markets for a lower price? I have not seen any on the shelves.
By AW | February 25, 2010 10:10 AM