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Under 16? Not a drop

Thursday 17 December 2009

'Under 16? Not a drop,' is the new slogan drawn up by drinks companies and the hotel and catering trade to discourage underage drinking.

The slogan replaces the much-criticised 'alcohol under 16, of course not', which has been used for the past few years.

The slogan will be used in advertising and in bars, supermarkets and sports clubs.

Dutch teenagers are among the heaviest drinkers in Europe. Last year 337 young teenagers were taken to hospital with alcohol poisoning.

© DutchNews.nl


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Readers' comments

The more you forbid alcohol for young teenagers, the more it will appeal to them. The new slogan will make no difference. The kids need to learn 'Why',and the dangers of using alcohol.

When I was 12 years old, my father, on Saturdays after helping him with the shopping, would reward me with a half pint of bitter in the local pub. I was a little light-headed afterward, but had no problem carrying the shopping home.

The point is that parents should teach their kids to respect alcohol, and how to cope with safe dosages. Every w/end I had a glass of wine with the Sunday roast from age 12. I have never had any major problems with this hard drug, only other people that do not know when to stop...Cheers!


By stevie | December 17, 2009 7:59 PM


This will not work, and it might well have opposite effect.

Better make a mandatory lessons in the high school like "alcohol degustation", with strict exams, and we will see if the teenagers want to have yet another homework.

By George | December 17, 2009 8:10 PM


Yeah. Right. Because policies like that work so well. Look at the US. *rolls eyes*

By Rose W. | December 18, 2009 10:02 PM


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