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Shopkeepers worried about Sinterklaas sales

Tuesday 01 December 2009

With just five shopping days to go before the traditional Dutch present-giving festival of Sinterklaas on December 5, shopkeepers are sounding the alarm about poor sales.

The Dutch retail association expects total sales to amount to €450m, down between 7% and 8% on last year. While shoppers are still buying as many presents, they are spending less cash per item, the association said.

Retail chains such as Hema, the Free Record Shop and Selexyz (books) all told Nos tv they would be pleased if sales equalled last year's. A spokesman for Selexyz said the bad weather last week had also hit book sales. 'When it is wet and windy, people do their shopping behind a pc,' a spokesman said.

The online retailers association told Nos it expected a 37% increase in Sinterklaas-related sales this year, following a 25% increase in 2008.

© DutchNews.nl


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Readers' comments

If they had better sales they wouldn't have to worry. There are much better deals online.

By AW | December 2, 2009 9:46 AM


I also prefer online shopping and it has nothing to do with the weather as the shopkeeper surmised. I shop online to get a better price, sometimes for better quality (good value for the money) and a broader range of products. I also enjoy the lack of rude people in my woonkamer!

By J. | December 2, 2009 10:36 PM


Most of the shops you can see have left-overs from last year !!. Shopping on line less hassle - better deals - a hell of alot of saving's - what ever happened to pre-Christmas Sales ? - this is still a recession period - don't know how family's can do it !.

By Wiemer | December 3, 2009 8:33 AM


yepp, do it that way and in a few years there is no retail at all anymore. dont start crying then, you all did it yourself, why dont you just stay in your house the rest of your life?! order food at james, so we never have to see your faces at al anymore! good deal!

By retailer 7 days a week 52 week a year | December 4, 2009 8:50 AM


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