Animal welfare group appeals advert ban

The animal protection group Dierenbescherming is appealing against a ban on an advert designed to draw attention to animal suffering.


The advertising standards authority banned the ad from being broadcast before 8pm after complaints from two mothers who said the images upset their children.
The ad features human hands cutting and folding up paper print-outs of animals. In one scene, a paper rabbit is injected in its eye, in another the beak is cut off a paper chicken.
‘If this advert is not allowed, just what can you do as an organisation?,’ a spokesman told the Volkskrant. ‘Animal suffering is confrontational. The aim of this ad is to wake people up.’
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