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Philips, Shell increase brand value

Monday 22 September 2008

Electronics concern Philips and energy group Shell saw their brand value rise by 8% and 4% respectively last year, De Volkskrant reports.

According to a survey by market research bureau Interbrand, the Philips brand is worth $8.3bn, while the Shell name is valued at $3.5bn. Financial group ING saw its brand value decline by 3% to $3.8bn.

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