VVV

The first local Dutch tourist office or VVV (vereniging voor vreemdelingenverkeer) was established in the southern town of Valkenburg in 1885. There are now over 100 tourist offices spread all over the country and these are easily identified by their logo – three white Vs on a blue background. The Amsterdam VVV has changed its official name to the English: Amsterdam Tourism and Convention Board (ATCB).