Suit Supply ad featuring kissing couple lays bare lack of acceptance of gay men

Suit Supply ad featuring kissing couple lays bare lack of acceptance of gay men

Dutch clothing retailer Suit Supply is no stranger to controversy with its advertising campaigns and the latest, showing two men kissing, has already created a stir, costing the company over 14,000 Instagram followers in just a few hours. The posters, plastered across the store's outlets in 22 countries - but not Russia or the UAE - have been praised by gay rights groups, but not all the company's fans agree. 'Not everyone has to be gay' and 'this is disgusting' are among the social media comments directed at the company, which has previously caused outrage - and been told off by the advertising standards agency - for posters featuring glossy, half naked women. 'The fact that we have created a debate makes it relevant,' founder Fokke de Jong told the NRC. 'But our sales won't be going up in the short term, if I look at the reactions.' Asked by the NRC if the company was not simply out to get a reaction, De Jong said: 'Fashion advertising is often about the attraction between people, but not often about the attraction between men. We thought it a good idea to do this for once.' Acceptance Emiel Brinkhuis, editor of gay lifestyle magazine Winq, told the NRC that Suit Supply has a crafty way of getting people to talk about the company. However, the anti-gay reactions show that the world wide emancipation of gay people is not yet complete, he said. Gay rights campaign group COC said the reactions show gay men are not yet fully accepted in the Netherlands either. 'Without visibility you do not win acceptance and this campaign is contributing to visibility,' spokesman Philip Tijsma told the AD. 'Hardly anyone in the Netherlands will admit to having a problem with gay men, but one in three people in the Netherlands consider seeing two men kissing to be offensive. Those are the hard facts.'  More >



Netflix urged to invest in Dutch media

Dutchman nominated for cinematography Oscar for Dunkirk Foreign streaming businesses such as Netflix and Amazon should invest in Dutch media productions and help the audio-visual sector find a place in the new media landscape, the Dutch culture council said on Thursday. Public and commercial broadcasters have to meet rules on native productions and this should also be applied to on-demand platforms like Netflix, the council said. In France, for example, Netflix is required to ensure 20% of its home page selection is French, the council points out. The council said that the Dutch film and television industry is finding it increasingly difficult to deliver enough quality product to maintain its market share. 'This is pressuring the dissemination of Dutch cultural and public values,' the council said. The popularity of online platforms means Dutch advertising money is increasingly streaming towards foreign programme makers, the report said, adding that 'serious measures need to be taken to strengthen the Dutch audio-visual sector. EU ministers agreed last year that on-demand platforms should ensure at least 30% of their offer is made up of European productions.  More >


Follow spring storks and eagles by webcam

Follow storks, eagles and a kingfisher as spring watch webcams switch on Dutch bird protection group Vogelbescherming Nederland has begun switching on its spring webcams, located in and around the nests of eight different birds. New this year is a camera following events at the nest of a white tailed eagle in Friesland, 15 metres above the ground. Other birds that can be followed include a coal tit, a stork, a kingfisher and various owls. The Beleef de Lente (experience Spring) webcams are followed by hundreds of thousands of people a year.   More >


Public tv should lose popular shows

Dutchman nominated for cinematography Oscar for Dunkirk Quiz and reality shows such as Een tegen 100 and Bed & Breakfast are on a list of public television programmes which could get the axe under the new media law, the Telegraaf said on Thursday. The paper used freedom of information legislation to find out which shows don't attract sufficient 'hard to reach' viewers and are included on a culture ministry black list of programmes which could be for the chop. The previous cabinet tightened up the rules for public broadcasters, saying they can only produce light entertainment shows if they attract a 'hard to reach' audience. If not, the shows are better left to the commercial sector, the new rules state. Instead, the public broadcasters should focus on educational or informative programming. Popular shows such as Wie is de Mol and Boer zoekt Vrouw do attract enough viewers and can remain on the public channels, the Telegraaf said. A spokesman for the public broadcasters' association said the list is a 'first attempt'. Programmes will only disappear from the public broadcasting system if they fail to pass the test in a second season, the spokesman said.  More >


Oracle to expand Dutch data centre

Dutchman nominated for cinematography Oscar for Dunkirk California-based IT concern Oracle plans to expand its Dutch data centre ‘significantly’ to meet demand for its integrated cloud services, the Financieele Dagblad said on Tuesday. Financial details were not disclosed but data centres generally cost several hundred million euros, the paper said. This is Oracle’s second large investment in the Netherlands in a short time. Two years ago the company set up a new sales office in Amsterdam to cover Scandinavia, the Benelux and Germany, marketing Oracle’s cloud services to companies and institutions. The office has a payroll of 450 people, of whom 75% come from abroad. The Netherlands is popular as a data storage centre. At the end of 2016, Google opened a large new €600m data storage centre in Eemshaven. Microsoft is planning to spend €2bn on a new centre in Wieringermeer while Equinix of the US is to open a new €160m centre in Amsterdam’s  Science Park, near the Oracle facility.  More >