Accenture Interactive Expands Digital Marketing Services in the Netherlands by Acquiring Storm Digital

The acquisition is the latest step in growing the Experience Agency’s
programmatic advertising capabilities in Europe

AMSTERDAM–(BUSINESS WIRE)–Accenture (NYSE:ACN) has acquired Storm
Digital
, a full service digital marketing agency specializing in
search, social and programmatic advertising services that transforms
customer experiences through strategic, technological, analytical and
creative solutions.

The acquisition expands the presence of Accenture
Interactive
 in the Dutch market and supports the Experience Agency’s
ability to create enhanced experiences from start to finish, through
creative strategy, content creation, activation, measurement and
optimization of media and campaigns across multiple platforms. Along
with recently acquired US based Adaptly, Storm’s
digital marketing and media services will strengthen the capabilities of Accenture
Interactive Programmatic Services
.

Founded in 2006, Storm Digital specializes in creating impactful digital
customer experiences for leading Dutch companies and brands, including
ABN AMRO, Exact, KLM, Rituals and Transavia. Its capabilities include
data collection, audience analytics, search, social and programmatic
advertising services, media planning and buying, content creation,
dynamic creative services and digital business services.

“Accenture Interactive has continued to scale programmatic services for
global brands; with the addition of Storm Digital, we can move faster
and further in terms of scale and expertise, and help to drive strong
results for our clients,” said Anatoly Roytman, head of Accenture
Interactive Europe, Africa and Latin America.

Storm Digital CEO Viktor van der Wijk states: “We’re very proud to have
attracted the attention of the world’s largest digital agency. Storm
Digital is well respected in digital marketing and Accenture Interactive
has acknowledged that. Joining Accenture Interactive enriches our team
and clients with international scalable digital solutions that are
essential to win in an increasingly demanding environment.”

“The Storm Digital team and their robust capabilities will complement
and enhance our presence in the Netherlands and inject a greater level
of data-driven media experiences that we can deliver to our clients,”
said Ron Vrijmoet, head of Accenture Interactive, Netherlands.

Storm Digital has approximately 90 employees located in Amsterdam and
Groningen, who will become part of Accenture Interactive. Storm Digital
serves clients across a wide range of industries with specific focus on
financial services, automotive, retail and travel.

This is the second investment Accenture Interactive has made to
strengthen its presence in the Netherlands. Storm Digital follows the
2016 acquisition of Amsterdam-based mobile specialist, Mobgen.
Recently Accenture Interactive also appointed three
creative industry leaders to its team in the Netherlands.

About Accenture

Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions — underpinned by the world’s largest delivery network —
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With 469,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.

Accenture Interactive helps the world’s leading brands transform their
customer experiences across the entire customer journey. Through our
connected offerings in design, marketing, content and commerce, we
create new ways to win in today’s experience-led economy. Accenture
Interactive is ranked the world’s largest digital agency in the latest
Ad Age Agency Report, for the third year in a row, and was named a 2019
Most Innovative Company in advertising by Fast Company. To
learn more, follow us @AccentureACTIVE and
visit www.accentureinteractive.com.

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Copyright © 2019 Accenture. All rights reserved. Accenture, its logo,
and High Performance Delivered are trademarks of Accenture.

Contacts

Anja van Beijnum
Accenture
+31 6 133 00 503
anja.van.beijnum@accenture.com

Alexandra
Annable
Accenture Interactive
+44 7918780916
alexandra.annable@accenture.com


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