Sunday 12 July 2020

Online media grow in popularity but are not yet beating paper

Teenagers are less likely to pick up a book. Photo: Depositphotos.com

Online media are winning ground in the Netherlands with youngsters and people with a university education leading the way, according to new research by the government’s socio-cultural think-tank SCP.

Nevertheless, the shift to new media is only taking place slowly and newspapers and traditional television still dominate, the researchers found.

The research shows that people watched an average of 30 minutes live-streamed programming a day in 2018, up from 10 minutes in 2013, but that traditional television still accounts for two hours of viewing a day.

People currently read for 36 minutes a day, on average, a drop of just one percentage point in five years. Newspapers remain the most popular choice of reading material but there has been a slight increase in the amount of time people spend reading books.

Some 40% of people say they never look at the news online.

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