Cheers! Heineken sells 7.7% more own brand beer

Heineken on sale in Russia. Photo:

Beer group Heineken saw own label sales rise 7.7% in volume terms last year, the highest increase in a decade, the company said on Wednesday.

Heineken puts the increase largely down to the success of its alcohol-free brand 0.0 which was launched in 2016 and is now available in 38 countries, more than double the 2017 total.

Sales in all regions grew and Brazil recorded a strong performance following the successful integration of the two businesses there, the company said.

‘Going into 2019, we expect the environment to remain uncertain and volatile,’ chief executive Jean-Francois van Boxmeer said. ‘Overall, we anticipate our operating profit (beia) to grow by mid-single digit on an organic basis.’

The brewing group booked net profit of €1.9bn, a drop of 1.6% on sales up 3.7% at nearly €27bn. has been free for 12 years, but now we are asking our readers to help. Your donation will enable us to keep providing you with fair and accurate news and features about all things Dutch.
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