One third of Dutch children now get pocket money paid directly into their bank account, according to research by Wijzer in Geldzaken, a government-backed organisation which aims to help people make sense of their finances.
In total, eight in 10 children get pocket money from their parents but the number given it in cash is declining, the organisation says. The research involved over 1,000 children in the last four years of primary school.
Some 75% of the children said they had a bank account and 44% have bank cards, compared with 37% in 2016.
Children in group 5, aged eight and nine, get an average of €6.80 a month, while 11 and 12-year-olds are given an average of €11.10. Around 20% of children also earn extra cash by doing chores such as cleaning the car or walking the dog.
The survey also showed that children are sensitive to both peer pressure and advertising. Three in 10 said they sometimes want to buy the same thing as friends while one in six has been prompted to buy a product because they saw it on a vlog.
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