Tuesday 07 July 2020

Budget glasses chain Eyelove expands to US with mobile stores

Dutch budget spectacles chain Eyelove is planning to expand to the US with a system of mobile shops, Eyelove director Paul Berkelmans told Dutch online news service Nu.nl.

The mobile shops, which come with the services of an optician, will visit big companies and fit workers with glasses on the spot, Berkelmans said, adding that trials have already proved successful.

Set up in 2010, the US is Eyelove’s third market. Last year several shops-in-shops were opened in Belgian stores.

Eyelove sells an annual 200,000 pairs of spectacles every year and claims a 7% share of the Dutch market. The company reported turnover 21% higher at €13m in 2017.

Thank you for donating to DutchNews.nl

The DutchNews.nl team would like to thank all the generous readers who have made a donation in recent weeks. Your financial support has helped us to expand our coverage of the coronavirus crisis into the evenings and weekends and make sure you are kept up to date with the latest developments.

DutchNews.nl has been free for 14 years, but without the financial backing of our readers, we would not be able to provide you with fair and accurate news and features about all things Dutch. Your contributions make this possible.

If you have not yet made a donation, but would like to, you can do so via Ideal, credit card or Paypal.