Wednesday 21 April 2021

Rabobank misleading on world hunger claims, says ad standards body

Rabobank headquarters in Utrecht

Rabobank’s headquarters in Utrecht.

Rabobank has been told to re-edit a television advert in which the bank claims it is solving the world food shortages, website De Limburger said on Thursday.

The advertising standards authority has reprimanded the bank for asking viewers to ‘imagine that we could solve the world’s food problems together, and that you can hold us to that promise’.

The complaint was made by Maastricht man Mat Matheij who accused the bank of making false promises. Now the advertising standards authority has said the claim is ‘misleading and therefore dishonest’.

The bank has now agreed to chop the offending sentence out of the advert, De Limburger said.

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