Albert Heijn has topped a poll organised by animal rights organisation Wakker Dier to out companies caught misleading the public about animal welfare. In total, a record 19,000 people took part in this year’s vote.
The supermarket group’s AH magazine published a photo next to an article about Serrano ham showing pigs in a Spanish field. In practice, the pigs are kept indoors, in cramped conditions without straw, Wakker Dier says.
Albert Heijn has admitted that the photo does not reflect the reality of the conditions the pigs are kept under but has not published a rectification.
The biggest Dutch supermarket group was also nominated for its advert for farmed salmon using the phrase ‘very happy fish’. In reality, the fish are raised in cramped conditions in nets, Wakker Dier said.
Dairy firm Almhof, tinned tuna producer Rio Mare and dairy group Friesche Vlag were also on the nomination list. Both Rio Mare and Friesche Vlag have since changed their advertising.
Thank you for donating to DutchNews.nl
The DutchNews.nl team would like to thank all the generous readers who have made a donation in recent weeks. Your financial support has helped us to expand our coverage of the coronavirus crisis into the evenings and weekends and make sure you are kept up to date with the latest developments.
DutchNews.nl has been free for 14 years, but without the financial backing of our readers, we would not be able to provide you with fair and accurate news and features about all things Dutch. Your contributions make this possible.