Monday 03 August 2020

Fewer Dutch people have a traditional television subscription

Some 60,000 television service subscribers cancelled their connections in 2016, taking the total number down to 7.4 million, according to research group Telecompaper.

2016 was a second year in a row that the number of tv subscriptions fell.

Telecompaper expects the decline to continue in line with the anti-traditional tv trend, as more people watch programmes on their tablets and phones. The research company expects a 1.1% decline in subscribers every year between now and 2021.

The Dutch television provider market is dominated by Ziggo and KPN, which control 87% of the market. Ziggo has a market share of 61% (down 2.1% on the year) while KPN is on 26.1%, a rise of 1.4%.

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