Monday 23 May 2022

Dutch aids charity scraps ‘horror’ campaign after protests

hiv aidsDutch Aids charity Aidsfonds has scrapped its new campaign to raise awareness of the hiv virus following complaints from patients.

The campaign used slogans such as ‘I kill 300 children a day’ and ‘I am the biggest ladykiller’, which hiv patients likened to a horror film.

‘I’ve been fighting against stimatising people with hiv for 28 years,’ said lawyer Oscar Hammerstein, who has hiv. ‘Now the Aidsfonds comes up with a criminal campaign which accuses hiv patients of killing 300 patients a year.’

The campaign said in a press release it had never intended to stigmatise aids and hiv patients.

‘The Aidsfonds chose a tough message because the current image of aids and hiv is not in line with reality,’ the fund said. ‘The campaign was aimed at generating awareness in a broad Dutch public of the need to combat hiv worldwide.’

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