Tobacco companies operating in the Netherlands are to be banned from adding decorative elements to their packaging such as ‘holograms, shiny and glamorous colours, and references to themes such as football or King’s Day’.
And potential innovations, such as packaging which creates an effect when opened – such as a noise or light or smell – will also be forbidden, the minister said.
Junior health minister Martin van Rijn told MPs in a briefing on Tuesday that cigarettes and tobacco may only be sold in simple packaging with a matte finish from July 1 next year.
If tobacco firms don’t comply with the new rules, they face even tougher packaging rules and could be restricted to standard boxes which only carry the name of the company, the minister said.
The measure is one of a string of changes being introduced throughout the EU in an effort to make smoking less attractive.
Thank you for donating to DutchNews.nl
The DutchNews.nl team would like to thank all the generous readers who have made a donation in recent weeks. Your financial support has helped us to expand our coverage of the coronavirus crisis into the evenings and weekends and make sure you are kept up to date with the latest developments.
DutchNews.nl has been free for 14 years, but without the financial backing of our readers, we would not be able to provide you with fair and accurate news and features about all things Dutch. Your contributions make this possible.