AutoRAI 2013 car show in trouble

There is a very real chance the 2013 AutoRAI car show will be cancelled because 75% of the stands have not yet been filled, the Parool reports on Tuesday.


The major car brands in particular have not yet signed up for the Netherlands’ biggest automotive event, the paper says.
A stand at the AutoRAI costs between €500,000 and €2m and many firms are unsure if it is worth spending so much of their marketing budget on the event, the paper says. In addition, the decision is more often taken at company headquarters in France, Italy and Germany than in the Netherlands itself.
‘This year car sales are down 38% and the prospects are still unclear,’ trade fair manager Joost ‘t Hooft said.
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