Bavaria beer dresses banned from World Cup stadium

The foreign ministry has asked the South African authorities to explain why 36 girls wearing orange dresses were forcibly removed from the stadium after yesterday’s World Cup match between the Netherlands and Denmark in Johannesburg, Nos tv reports.


The 36 girls – three Dutch and 33 South African – were wearing skimpy orange dresses designed by Dutch brewing company Bavaria. The three Dutch girls were held and questioned for three hours, Nos tv said.
According to the Telegraaf, Fifa ordered the girls, which it first described as a group of students from the same sorority, to be removed because they wanted to protect main beer sponsor Budweiser.
But the appearance of the girls turned out later to be a publicity stunt by the brewing group, news website nu.nl reports.
Stunt
The girls were in fact paid to make the trip by Bavaria, the brewing group has admitted.
Nevertheless, the stunt appears to have backfired.
‘We were very harshly dealt with by Fifa officials,’ spokeswoman for the girls Barbara Catelein said. ‘Some of the girls are covered with bruises. This is not an innocent campaign any more.’
So far the South African authorities have not responded to the complaints, Nos says.

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