Media advertising income falls 3%

The amount of advertising income earned by the media in the Netherlands fell 3.1% to €6bn in 2009, according to research by market research group Nielsen.


Income was down over the first nine months of the year as the financial crisis continued to bite, but rose 0.9% in the final three months, Nielsen said.
Advertising turnover was down across the board, apart from the newspaper sector, where sales were stable at €880m, Nielsen said. Newspapers are often thought to have been particularly hard hit because of the extra competition from internet.

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