DUBLIN–(BUSINESS WIRE)–The “Netherlands Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2022 Update” report has been added to ResearchAndMarkets.com’s offering.

Gift card market in 2021 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth. Though the gift card market was impacted due to COVID-19, the market is expected to bounce back in the coming quarters, especially in H1 2022.

Gift card industry in the Netherlands has done well to withstand the impact of economic slowdown along with negative business and consumer sentiment due to disruption caused by Covid-19 outbreak.

Historically, the gift card market in the Netherlands has recorded a steady growth with a CAGR of 6.3% during 2017-2021. According to the Q4 2021 Global Gift Card Survey, gift card industry in the country is expected to grow by 7.9% on annual basis to reach US$2344.3 million in 2022.

Despite near-term challenges in 2022, medium to long term growth story of gift cards in the Netherlands remains strong. The gift card industry in the Netherlands is expected to grow steadily in H1 2022 and record a strong growth in H2 2022. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 5.8% during 2022-2026. The gift card market in the country will increase from US$2173.4 million in 2021 to reach US$2940.7 million by 2026.

Companies Mentioned

Royal Ahold NV

Jumbo Supermarkten BV

Blokker Nederland BV

Sperwer Holding BV

Intergamma BV

Hema BV

Detailresult Groep NV

Scope

Total Spend on Gifts in Netherlands

By Consumer Segment (Retail and Corporate)

By Product Categories (13 Segments)

By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Netherlands

Gross Load Value

Transaction Value

Unused Value

Average Value Per Transaction

Transaction Volume

Average Value of Card Purchased

Number of Cards

Gift Card Market Size by Consumer Segment in Netherlands

Retail Consumer

Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Netherlands

By Retail Consumer

By Retail Purchase Occasion

By Corporate Consumer

By Corporate Purchase Occasion

By Company Size

Gift Card Market Size by Retail Consumer in Netherlands

By Functional Attribute

By Occasion1. Festivals & Special Celebration Days

2. Milestone Celebration

3. Self-Use

4. Other

Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Netherlands

Consumer Purchase Behaviour

Gift Card Buyer by Age Group

Gift Card Buyer by Income Level

Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Netherlands

By Functional Attribute

By Occasion1. Employee Incentive

2. Sales Incentive

3. Consumer Incentive

By Scale of Business

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Netherlands

Food & Beverage

Health, Wellness & Beauty

Apparel, Footwear & Accessories

Books & Media Products

Consumer Electronics

Restaurants & Bars

Toys, Kids, and Babies

Jewelry

Sporting Goods

Home & Kitchen Accessories & Appliances

Travel

Entertainment & Gaming

Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Netherlands

Ecommerce & Department Stores

Restaurants & Bars

Supermarket, Hypermarket, Convenience Store

Entertainment & Gaming

Specialty Stores

Health & Wellness

Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Netherlands

Gift Card Online Sales

Gift Card Offline Sales

1st Party Sales

3rd Party Sales

Sales Uplift

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:

Royal Ahold NV

Jumbo Supermarkten BV

Blokker Nederland BV

Sperwer Holding BV

Intergamma BV

Hema BV

Detailresult Groep NV

Reasons to buy

In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2017-2026) for gift cards and incentive cards in the Netherlands.

Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.

Get insights into consumer attitude and behaviour in the Netherlands: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.

Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.

Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales.

For more information about this report visit https://www.researchandmarkets.com/r/sfy9va

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